Bobcat’s Social Campaign Supports Local Parks Through NRPA Partnership

Bobcat Company has launched a new social media campaign to support local parks and recreation areas during the National Recreation and Park Association’s (NRPA) Park and Recreation Month.

From July 1 to 31, 2025, participants are encouraged to share a photo of Bobcat equipment at work — whether it’s on a farm, jobsite or local park — using the hashtag #WorkWorthDoing and tagging @BobcatCompany on social media. For every post, Bobcat will donate $10 to NRPA, with a donation goal of up to $150,000 to support environmental preservation and public green spaces.

“Community is at the heart of everything we do,” said Laura Ness Owens, vice president of brand and marketing at Bobcat. “Our partnership with the NRPA allows us to contribute to the creation of vibrant, sustainable park and recreation spaces that benefit people of all ages.”

Bobcat equipment is used across park and recreation projects in the U.S. and globally. The company’s collaboration with NRPA highlights a shared commitment to maintaining accessible outdoor environments that foster community health and connection.

This year’s Park and Recreation Month marks its 40th anniversary, celebrated under the theme “Build Together, Play Together.” The month recognizes the role of park and recreation professionals in enhancing community well-being.

“Park and Recreation Month is a time to honor the park and recreation professionals and agencies that make our communities stronger,” said Kristine Stratton, president and CEO of NRPA. “We’re incredibly grateful for partners like Bobcat, whose unwavering support and shared commitment to the power of parks helps drive lasting impact.”

Bobcat’s campaign is part of its ongoing “Work Worth Doing” initiative, which honors individuals and projects that positively impact communities. To learn more, visit bobcat.com or follow along on Instagram at @bobcatcompany.