Brooks Tractor Marks 80 Years, Becomes Official Merlo Dealer

Brooks Tractor has joined Merlo America’s U.S. dealer network, adding the full line of Merlo telehandlers, TreEmme forestry machines and attachments to its offerings at all seven Wisconsin locations.

The partnership coincides with Brooks Tractor’s 80th anniversary. Founded in Sun Prairie in 1945, the family-run business began as a farm equipment dealership before expanding into construction. Today, it continues to serve Wisconsin farmers, forestry professionals, municipalities and contractors.

“What makes us last is our commitment to partnering with customers and never letting them down,” said Lew Brooks, president of Brooks Tractor. “We are family-based and that spirit extends to both employees and customers. Our ownership is hands-on every day, and we’ll do whatever it takes to make sure customers keep coming back.”

Brooks Tractor will celebrate its anniversary Sept. 25 and 27 at its Sun Prairie headquarters with live demonstrations of Merlo equipment.

The company has previously carried select Merlo machines, but this partnership makes it a full-service dealer. Brooks said demand is growing among farmers and tree service professionals for equipment that increases efficiency.

“We recently sold a 50.30 ROTO to a new tree care customer, and he’s absolutely thrilled with it,” Brooks said. “It has boosted his efficiency significantly, allowing him to earn more in less time. This kind of feedback is common when it comes to Merlo machinery.”

Merlo telehandlers feature operator-focused technology such as adaptive stability control, automatic attachment recognition and a three-point hitch that allows farmers to use standard rear implements.

“Brooks Tractor has been part of Wisconsin agriculture for 80 years, and that kind of experience matters,” said Cole Renken, general manager of Merlo America. “The team’s hands-on approach and connection to their customers make them a natural fit for Merlo. We look forward to seeing how Merlo machinery supports farmers, forestry professionals and more across Wisconsin.”

Brooks Tractor will showcase Merlo equipment at industry events, including Wisconsin Farm Technology Days and World Dairy Expo. Customers can schedule demos through local dealerships.