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Business Profile: Setting Superior Standards

10 Sep 2023

imageMore durability. Stronger roofs. Better manufacturing. Employees with true passion and integrity. These are just a few of the qualities that form the foundation of Superior Manufacturing. They are evident from the top down, both in the bins and the people who make them. Our owner, Claire Rauser, set the tone from the get-go.

Rauser got his start in the industry in 1977, and by the time he founded Superior Manufacturing in 2008 he had seen more than his share of bin damage. He witnessed the wrath of Dakota winds and snow and decided to put a stop to it with a better bin. When he founded Superior, it marked the beginning of something above the standard. Something Superior.

Superior Takes on the Elements

As the name suggests, Superior uses the highest quality materials and incorporates the latest innovations to build the most durable, reliable grain bins available. With capacities ranging from 1,850 bushels to more than 790,000, our bins are strong and have proven their ability to protect crops from the harshest elements.

In addition to the highest quality bins, something else sets Superior apart – our constant focus on improving designs and fabrication processes, discovering and using stronger parts, manufacturing more efficiently and assembling faster and with more precision, all to provide more value on the farm. Features that set our bins apart include roofs, anchors, floor supports, stairs, and platforms to name a few.

Values Lead to Value

In addition to the structural integrity of a Superior grain bin, our people strive to provide the best customer service and support. Rural character and work ethic go into imageeverything, from the initial order to installation to follow-up support.

Dealers: Building On the Integrity Foundation

Superior employees and dealers share common desires: to help producers feed the world and to make a difference in the businesses and lives of others. As we expand our dealer network, we continually work to develop new relationships with dedicated people who want to make a difference.

We’re always looking for dealers who embrace our core values to promote, sell and install Superior equipment across the U.S. and who will work from a foundation of integrity to always serve others. And, finally, we want to work with dealers who are ambitious and provide the best products and services possible to their customers.

At Superior, we do everything we can to make it better and easier for dealers to sell. We listen to the feedback we receive from them and use it as a springboard for improving products and making necessary changes. Further, we design our bins so they are easier and faster to assemble. In an industry where time is money, that’s important. And, in addition to the products and engineering, our customer service and warranty offerings make Superior an attractive partner for dealers.

Warranties. Superior customer service. People with integrity. This is what we’re about. It’s what makes us an excellent company to work with, a great employer, and a strong partner. It’s what makes us…Superior.

For more information on becoming a dealer, selecting a grain bin or becoming a part of the Superior team, visit or call 888-725-1926.



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