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Fortiva Advances the Future of Animal Health With New Feed Additives

30 May 2024
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Fortiva announces a new curated portfolio of foundational feed ingredients designed to improve animal resilience while also supporting customer operations across swine, poultry, dairy and cattle sectors. 

Formerly known as PMI Additives, Fortiva integrates proven feed technologies such as Ambitine, FloMatrix, and Vitacy FeedLock, while continuously seeking new ingredients to tackle the industry’s challenges. The company is launching several new technologies in the monogastric and ruminant spaces, including Fortiva Amulet, a feed technology designed to support gut health during stressful periods for dairy calves and transition cows.

“At Fortiva, we aim to build a better understanding of animal physiology and the mode of action for each technology, ensuring every molecule in our products positively impacts our customers’ animal productivity and business efficiency,” Dr. Stacie Crowder, director of additive sales and technical innovation at Fortiva, said in a statement. “Our goal is to help deliver a strong return on feed investment.”

Fortiva’s focus extends to optimizing gut health, prebiotics, probiotics, phytogenics and rumen modifiers, which address challenging issues across all industry segments, reinforcing the essential role of feed additives.

The feed-additives market in the livestock industry has grown significantly over the past few decades but pressure from reduced margins, increased government regulations and a heightened focus on sustainability have created a need for producers to achieve more with less.

“Every single ingredient in the ration must pull its weight and make a measurable difference in reaching producers’ production and business goals,” Crowder said. “Our aim is to help producers harness the transformative power of additive technology by working together to build solutions that drive animal resilience and push the boundaries of what’s possible.”

Fortiva is headquartered in Arden Hills, Minn., creates non-medicated ingredients that work with an animal’s physiology to solve real-world challenges in livestock production by prompting animal resilience through impactful nutrition for large integrators, producers, veterinarians, independent nutritionists, feed manufacturers, co-ops and dealers across the U.S.


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