John Deere Names Viral Sensation Jackson Laux as 'Chief Tractor Kid'

John Deere has announced a unique partnership with Jackson Laux, a 9-year-old farmer and viral social media personality, as its new Chief Tractor Kid.

Known for his love of farming and tractors, Jackson will collaborate with John Deere over the next year to create engaging content for their social media channels. The goal is to shine a spotlight on the people working tirelessly in agriculture and inspire the next generation of farmers.

“Wise beyond his years, Jackson brings a fresh perspective to an industry that has been around since the beginning of time,” Jennifer Hartmann, global director of strategic public relations and enterprise social media said.

“Creating content alongside Jackson will help us introduce agriculture to a new generation in fun, unique formats that capture the true day-to-day life of a farmer.”

Jackson’s journey to viral fame began in November 2023 when a TikTok video showcasing his farming skills captured the hearts of millions.

A fifth-generation farmer from South Whitley, Indiana — affectionately called “Windy-ana” by Jackson — he is already regarded as a “tractor expert” by his fans. Through this partnership, Jackson aims to encourage kids to explore farming and remind older generations to mentor the next wave of agricultural leaders.

“Farming is really cool, and I want to show other kids my age why they should get into farming too. And show farmers of all ages why they should take the time to teach us younger ones,” Jackson said.

Deere’s Chief Tractor Officer, Rex Curtiss, visited Jackson’s family farm where Jackson taught him how to plow fields, harvest corn and take care of his prized chickens.

Jackson will continue to inspire the next generation of farmers as Chief Tractor Kid, highlighting the stories of the people who are our source of food and fuel.

And in the words of Jackson: “That’s all she wrote.”