Kubota Honors Five Farmer Veterans Through Geared to Give Program

5 hours ago

Kubota Tractor Corporation and the Farmer Veteran Coalition (FVC) announced the 2026 recipients of the Geared to Give program, which provides Kubota equipment to military veterans pursuing careers in agriculture.

The five recipients were recognized during a pre-race ceremony ahead of the NASCAR Cup Series race at NASCAR San Diego Weekend at Naval Base Coronado. Each recipient received new Kubota equipment to support their farming operation.

This year's recipients include:

Keelan Brown, a U.S. Navy veteran from Lawrenceburg, Tennessee, owner of Farmer Brown's Produce. Brown received a Kubota L3902 compact tractor.
Justin Butts, a U.S. Navy veteran from Berne, New York, owner of Black Wind Farm. Butts received a Kubota SVL65-2 compact track loader.
Hudson Grigg, a U.S. Marine Corps veteran from Hesperus, Colorado, owner of Griggstead. Grigg received a Kubota MX5400 utility tractor.
Jeff Morrison, a U.S. Marine Corps veteran from Chaseburg, Wisconsin, owner of Bluff Country Ranch LLC. Morrison received a Kubota M7060 utility tractor.
Joseph Santry, a U.S. Army veteran from Columbia, California, co-owner of Sweet Water Farm & Ranch Co. Santry received a Kubota RTV-X CREW utility vehicle.

The 2026 Geared to Give program received more than 700 applications through the Farmer Veteran Fellowship Fund. One recipient was selected from each of Kubota's five operating divisions in the United States.

“‘Geared to Give’ is about honoring veterans not only for their military service, but also for the meaningful impact they continue to make in their communities through agriculture,” said Alex Woods, President of Kubota Tractor Corporation and a veteran of the Army National Guard. “Bringing this year’s recipients to NASCAR San Diego Weekend at Naval Base Coronado created a powerful opportunity to recognize these farmer veterans in front of passionate fans and fellow Americans who value hard work, service and dedication. We are proud to support their next chapter with equipment that can help grow their operations for years to come.”

Jeanette Lombardo, chief executive officer of the Farmer Veteran Coalition, said the program helps veterans pursue agricultural goals and grow their operations.

“Farmer Veteran Coalition members bring unmatched resilience, leadership and determination to agriculture, and programs like ‘Geared to Give’ help provide the support needed to turn their goals into reality,” said Jeanette Lombardo, Chief Executive Officer of the Farmer Veteran Coalition. “Kubota’s continued investment in veterans and rural communities has made a meaningful difference in the lives of so many of our members, and we are honored to continue this partnership together.”

Kubota launched the Geared to Give program in 2015. According to the company, the initiative has provided more than $1.2 million in organizational support and grants to the Farmer Veteran Coalition, along with 56 pieces of equipment donated to farmer veterans nationwide.