Check out our 2024 Corporate Sustainability Report!

Sweet Leaf Tea Partners With Luke Bryan To Honor American Farmers On 2019 Farm Tour

10 Sep 2023

Bayer presents Luke Bryan Farm Tour 2019Sweet Leaf Tea has announced its partnership with American Idol judge and country music megastar Luke Bryan for his 2019 Farm Tour, an annual event that uses music to salute the farmers who work behind the scenes to bring food to America's store shelves, restaurants, and dinner tables.

Founded in Austin, Texas over 20 years ago, Sweet Leaf Tea features a lineup of iced teas and lemonades made from all-natural, organic ingredients, making the company an ideal partner to honor the efforts of local farmers. Sweet Leaf products are known for their homemade flavor and for Mimi, the smiling, grey-haired grandmother featured on every label.

As the son of a Georgia peanut farmer, Luke has made it his mission to raise awareness about the hard-working farmers who provide the country with safe, affordable, and nutritious food. Out of this mission came his annual Farm Tour, where he brings live concerts to small farming towns that don't have music venues large enough to accommodate large concerts.

"The idea behind this tour is to bring full production concerts to small towns that would not see larger scale shows," shared Luke. "Growing up in rural Georgia we had to drive to larger cities to see concerts. It is so exciting to watch each of these shows being built like a small city in itself in the empty pasture land of these farms. We can feel the pride from the people in these towns as well as the farmers and it takes everyone coming together to pull them off!!"

Luke has been bringing these one-night-only concerts to farms around the U.S. since the tour's inception in 2009. Every year, the hashtag #HeresToTheFarmer has generated gigantic buzz about the campaign, with meals donated to food banks for every hashtag share. In addition to raising awareness about the country's farmers and helping feed hungry people, the Farm Tour also provides college scholarships to students from farming families who are attending the local college or university near each tour stop.

Bayer is also proud to be sponsoring the 2019 tour and continuing its #HeresToTheFarmer campaign. Every time the #HeresToTheFarmer hashtag is shared, Bayer will donate a meal to a hungry American through Feeding America®.

Visit to learn more about how this campaign has resulted in close to 3 million meals being donated to food banks and local farmers in tour cities over the past few years.

"Sweet Leaf couldn't be more thrilled to partner with Luke Bryan for this year's Farm Tour," said Bill Meissner, CEO of Dunn's River Brands, the parent company of Sweet Leaf Tea. "For years, Sweet Leaf has been dedicated to creating products that are organic, authentic, and delicious - and none of this would be possible without the farmers who supply companies like ours with the high-quality ingredients that help make tea-drinking fans happy. We're excited to support and bring attention to the wonderful work local U.S. farmers do to nourish our families."

Each year, over 100,000 fans have attended shows on the tour, and 2019 is expected to be the most exciting yet.

Tickets for Bayer Presents Luke Bryan Farm Tour 2019 are available at

farm tour dates


Farmers Hot Line is part of the Catalyst Communications Network publication family.