TVH Invests in G2Bpro to Expand Ag Parts Access in Canada

TVH announced a strategic investment in G2Bpro, becoming the majority shareholder and expanding its presence in the North American agricultural market.

The partnership combines TVH’s global product range with G2Bpro’s 25 years of experience in Canada’s agricultural sector. G2Bpro, headquartered in Ste-Cécile-de-Milton, Quebec, supplies components ranging from engine and steering parts to electronic diagnostic systems.

Through the agreement, G2Bpro customers gain access to TVH’s global catalog of parts and accessories for tractors, combines and other agricultural equipment via the TVH Agri e-commerce platform. The companies stated that customers will continue working with the same G2Bpro team.

“This investment in G2Bpro is a crucial step in our global growth strategy,” said Simon Witdouck, president Americas at TVH. “G2Bpro’s commitment to quality and customer growth aligns perfectly with our own values. As we enter the agriculture market, we are confident this partnership positions us to deliver increased value and a more comprehensive range of services to customers across North America.”

“We are incredibly excited to begin this new chapter with TVH as our main supplier and partner,” said Patrice Beaudry, manager at G2Bpro. “Joining TVH gives us the resources and expertise to elevate our known strengths and invest fully in expanding our services.”

TVH, founded in 1969, operates in more than 180 countries and offers over 50 million products through its global distribution network.