Massey Ferguson Opens 2026 Sowing Good Deeds Contest
Massey Ferguson opens nominations for its 2026 Sowing Good Deeds contest recognizing PRCA rodeo committees.
Massey Ferguson has opened nominations for the 10th annual Sowing Good Deeds contest, which recognizes Professional Rodeo Cowboys Association (PRCA) rodeo committees for community service, agricultural education and charitable efforts in rural communities.
Nominations for the 2026 contest are open through Oct. 15, 2026. Finalists will be announced in early November, and the grand prize winner will be named on December 2 at the PRCA Awards Banquet in Las Vegas. The winning rodeo committee will receive a Massey Ferguson tractor with a loader valued at more than $60,000.
The annual program recognizes PRCA rodeo committees for contributions to schools, agriculture and local communities, including support for organizations such as FFA and 4-H, volunteer efforts and charitable initiatives.
“For the past 10 years, Sowing Good Deeds has given us the opportunity to recognize hardworking rodeo committees that quietly make a real difference in their communities every single day,” said Matt LeCroy, senior marketing manager for Massey Ferguson North America. “From supporting FFA and 4-H programs to raising money for local charities and stepping up for neighbors during difficult times, these organizations represent the same values we believe in at Massey Ferguson — dependability, service and a strong commitment to rural communities. We’re proud to celebrate this milestone year and honored to continue recognizing the people and rodeo committees who work tirelessly to strengthen agriculture and western traditions.”
What Rodeo Committees Need to Know
The contest is open to all PRCA-sanctioned rodeo committees in the contiguous 48 states and the District of Columbia, regardless of size.
According to Massey Ferguson, applicants are evaluated based on community involvement, entrepreneurial spirit and their ability to adapt to challenges and adversity. Entries require essays describing volunteer efforts, local projects, community impact and efforts to create positive change.
“PRCA-sanctioned rodeos collectively raise millions of dollars each year for local charities across the United States,” said Tom Glause, CEO of the PRCA. “Our collaboration with Massey Ferguson’s Sowing Good Deeds program provides a meaningful platform to recognize and reward the outstanding charitable work of our committees. With more than 600 committees nationwide, we are immensely proud of their unwavering commitment to historic traditions and the rural communities they serve.”
A Decade of Past Winners
Massey Ferguson highlighted previous winners as part of the contest’s 10th year.
The 2025 winner, Prescott Frontier Days in Arizona, was recognized for supporting more than 30 local organizations through donations, sponsorships and volunteer efforts.
California Rodeo Salinas received the award in 2024 for community outreach efforts that included celebrating Hispanic heritage while maintaining agricultural and rodeo traditions.
In 2023, Gunnison Cattlemen’s Days Rodeo in Colorado was recognized for healthcare support initiatives, including fundraising efforts through its Tough Enough to Wear Pink campaign.
Other previous winners include the Reno Rodeo in Nevada, Burke Stampede in South Dakota, Caldwell Night Rodeo in Idaho, Santa Maria Elks Rodeo in California, Sikeston Jaycee Bootheel Rodeo in Missouri and Clovis Rodeo in California.
