USDA Launches “Product of USA” Label for Meat, Poultry and Eggs

The U.S. Department of Agriculture (USDA) has launched a national awareness campaign for the new voluntary “Product of USA” labeling standard. The policy, which went into effect January 1, 2026, is designed to help consumers identify meat, poultry and egg products that are fully sourced and processed in the United States.

“This new standard policy ensures producers who invest in a fully American supply chain can compete fairly, and it gives consumers the confidence they deserve about the food they bring home,” said USDA Secretary Brooke L. Rollins.

The “Product of USA” label is reserved exclusively for products from animals that were born, raised, harvested and processed in the United States. While using the label is voluntary, companies must meet strict verification requirements to ensure transparency and accuracy. This change ends previous practices that allowed products with minimal U.S. processing to carry the claim.

Supporting American producers is a key focus for the Trump Administration. “When we choose to purchase from American producers, we get a superior product while supporting the hardworking family farms who put it all on the line every day to feed, clothe and fuel our nation,” said SBA Administrator Loeffler.

Health officials also emphasize the value of clear labeling. “Our farmers and ranchers are essential to putting real food back at the center of the American plate and delivering on the Dietary Guidelines for Americans,” said HHS Secretary Kennedy. “‘Product of the USA’ labeling puts American producers first, gives families clear, honest information, and empowers them to choose food raised right here at home.”

Senator John Hoeven of North Dakota added, “A ‘Product of USA’ label benefits our ranchers and provides transparency and confidence for consumers. We appreciate Secretary Rollins and the Trump administration for their efforts to support our farmers, ranchers and rural communities.”

The initiative comes amid ongoing challenges for domestic agriculture. Since 2017, the U.S. has lost over 17% of family farms, while the national herd has reached a 75-year low. At the same time, consumer demand for beef has grown 9% over the past decade. In October 2025, Secretary Rollins released the USDA Plan to Fortify the American Beef Industry to rebuild domestic capacity, improve transparency and ensure U.S. ranchers can compete on a level playing field.

The “Product of USA” labeling campaign is a central component of this plan, reinforcing fairness, competition and consumer trust in American food products.